Your agency runs on relationships. NurtureHub makes sure every one gets tended.
Whether you're chasing valuations, managing a landlord book, or working a pipeline of investors — NurtureHub generates the right email at the right moment, keeps the score, and tells you when to call.
HOW IT ACTUALLY WORKS — THE FOUR STEPS
Link agentOS, Reapit, Alto, Street, or Loop via the integrations page. The AI crawls your agency website and builds a draft brand profile — tone, personas, postcodes, service overview — for your approval.
Select a contact and pick their category — Seller, Landlord, Buyer, BTL Investor, Active Tenant, and nine more. The Journey Architect fires immediately.
Three personalised emails appear in your review inbox — subject, preview, full HTML. Edit inline, regenerate any email with a prompt, or approve the whole sequence with one click.
Every open, click, and reply updates the contact's score. When it crosses your hot threshold, you get an immediate alert — in-app and by email — with the full score breakdown and a link to the contact.
Your contacts are waiting. The right email is 30 seconds away.
Join the waitlist and be live in under 30 minutes. Questions? Email us at sf-core-org-support-nurturehub@saas-factory.ai
USE CASE 01 — ESTATE AGENT / VALUATIONS
A homeowner registers interest in a valuation, then goes quiet. Without a follow-up system, that lead slips away inside a week. With NurtureHub, the moment you categorise them as Prospective Seller, a three-email sequence is drafted in your agency's voice — acknowledging their interest, sharing local market data for their street, and inviting them to book an appraisal. You review and approve it in under two minutes. NurtureHub sends on a schedule. You get a hot-lead alert the moment they click the booking link.
Categorise as Seller or Prospective Seller Triggers personalised sequence generation instantly.
AI drafts emails using your local market context Postcodes, average yields, and property type specialism built in.
Hot lead alert fires on booking link click Score crosses threshold — you get a push notification and email.
USE CASE 02 — LETTINGS AGENT / LANDLORD GROWTH

Landlord relationships are won in the first 48 hours. A portal enquiry sits uncontacted for a day and it's gone. NurtureHub categorises the contact as Landlord
USE CASE 03 — PROPERTY MANAGEMENT / TENANT RETENTION
Property managers juggle hundreds of tenancies at once. Most never find time to proactively nurture a tenant toward renewal — or to ask a happy landlord for a referral. NurtureHub's referral engine fires a dedicated sequence at renewal time: first asking the tenant to stay, then asking the landlord for a Google review and a referral. A 12-month instruction anniversary triggers a check-in and a fresh valuation offer. None of it requires the property manager to write anything.
Active Tenant and Existing Client categories Lifecycle sequences designed for retention and upsell, not cold outreach.
Referral sequences at renewal and completion Three-part sequences for reviews, referrals, and repeat instructions.
Re-engagement for dormant contacts
USE CASE 04 — MULTI-BRANCH AGENCY / NETWORK OVERSIGHT
Large agencies and franchise networks have a persistent tension: brand consistency versus local relevance. NurtureHub resolves it with sub-organisation support — each branch configures its own brand voice (tone, personas, local market context, key postcodes) while sharing a single subscription. The network admin sees cross-branch analytics. Each branch negotiator sees only their contacts and sequences. Emails from the Kensington office feel like Kensington; emails from the Leeds branch feel like Leeds.
USE CASE 05 — NEW INSTRUCTION PROSPECTING

Agents using agentOS can search HM Land Registry records directly inside NurtureHub — by postcode, address, or title number — to identify property owners who haven't listed yet. A recently transferred title flags as a high-priority prospect. One click adds the owner to the pipeline with a pre-selected category. The Journey Architect fires immediately, drafting a sequence that acknowledges the ownership change and positions the agency as the obvious next call.
CAPABILITY MAP — FEATURES BY PERSONA
Hot lead alerts, contact categorisation, sequence review and approval, contact timeline, outcome tracking. The daily tools for a negotiator who needs to act fast.
Landlord and tenant sequences, referral engine at renewal, dormant contact reactivation, per-branch brand voice, SMS touchpoints.
QUESTIONS — FROM THE PEOPLE THIS IS FOR
Outcome tracked back to the sequence Mark as 'Listed property' and close the attribution loop.

12 contact categories Landlord, BTL Investor, Prospective Landlord, Commercial Landlord — each gets its own sequence.
Per-branch brand voice Multi-branch agencies configure a distinct identity for each office.
Configurable hot threshold Set the score at which your team gets alerted — 70, 85, or your own number.
Outcome tracking closes the loop Mark 'Renewed tenancy' and see the attribution back to the email sequence.

Branch-scoped brand profiles Each office sets its own tone, personas, and local postcodes.
Cross-branch analytics for network admins Conversion rates, open rates, and hot leads across all offices in one view.
Shared billing, separate reporting One subscription covers the network; each branch reports independently.
Branch provisioning in minutes New office onboards via the same 30-minute setup wizard.
Unified reporting across every branch — open rates, conversions, hot leads — filterable by office and date range.
Branch admins manage their own contacts. Network admins see everything. Negotiators work only their pipeline.
Each branch's AI brand profile includes local market context — postcodes, average yields, property type specialisms — so generated emails feel written by someone who knows the area.
Bulk postcode search Pull all registered titles in a postcode area for prospecting campaigns.
Ownership change alerts Recently transferred properties flagged as high-priority.
Three-stage import pipeline Compliance review, category assignment, journey trigger. GDPR built in.
agentOS native connection Land Registry search runs through the agentOS API — no separate login.
ROI attribution dashboard, cross-branch analytics, conversion funnels by category, AI content cost visibility, CRM sync health, team performance.
Land Registry search, bulk postcode prospecting, ownership change alerts, three-stage GDPR import pipeline, audience segmentation for ad retargeting.
Pre-send GDPR consent check on every email, unsubscribe management, suppression lists, consent audit trail, DSAR and right-to-erasure endpoints.
Bidirectional CRM sync with agentOS, Reapit, Alto, Street, Loop. Sync health dashboard, error monitoring, on-demand contact pull, CSV import.