Your next instruction is already in your inbox — you just haven't sent the email yet
NurtureHub gives UK property agents a full AI-powered nurture engine that reads your brand, writes your emails, and tells you exactly which leads are ready to act — no workflows to build, no copy to write, live in under 30 minutes.
From cold contact to hot lead — without writing a single email
Connect your CRM and set your brand voice
Link agentOS, Reapit, Alto, Street, or Loop — or import contacts via CSV. Then point NurtureHub at your website and it extracts your tone of voice, local market context, and agency identity automatically. The whole setup takes under 30 minutes.
Assign a contact to one of 12 categories
Tag a contact as Seller, Landlord, Buy-to-Let Investor, Active Tenant, or any of the other nine predefined categories. The AI immediately generates a personalised three-email nurture sequence in your agency's brand voice and puts it in your approval queue.
Review, edit, and approve in one click
Read each email in a clean rendered preview, tweak the tone or wording inline, or ask the AI to regenerate with a single instruction. When you're happy, approve the whole sequence at once. Emails go out on your configured schedule — from your own email address.
Watch intent scores rise — and act when it matters
Every open, click, and reply updates a live intent score for each contact. The moment a lead crosses your hot threshold, you get an instant alert with their score breakdown and a direct link to their profile. No more guessing who to call next.
Every tool a property agent needs to turn a cold database into a live pipeline
AI Three-Email Sequence Generator
The moment you assign a category, AI writes a full three-email nurture sequence — acknowledge and value, build and educate, activate and convert — personalised to the contact and written in your agency's approved brand voice.
Real-Time Intent Scoring
Every engagement event — open, click, booking link tap, reply — is weighted and scored in real time. Category-specific multipliers mean an active seller scores differently to a prospective landlord. Score decay keeps the data honest.
Hot Lead Alerts
The instant a contact crosses your configurable hot threshold, an alert fires to the assigned agent with the contact's name, score breakdown, journey status, and a one-click link to their profile. No pipeline moment slips past.
AI Content Studio
Beyond the nurture sequences, a freeform AI content writer for one-off emails, seasonal newsletters, market updates, and ad copy. Every piece inherits your brand profile automatically. Includes A/B subject line generation and performance tracking.
Native CRM Integrations
Bidirectional sync with agentOS natively, plus open API connectors for Reapit, Alto, Street, and Loop. Contacts, activity logs, and nurture outcomes flow in both directions. Sync health is monitored with green/amber/red indicators in your settings.
Dormant Database Reactivator
A daily AI scan identifies contacts with no engagement for 90 or 180 days and automatically assigns them to a re-engagement journey. Fresh emails, personalised to their history, land in your approval queue ready to send.
Land Registry Prospecting
Search HM Land Registry records via agentOS to find property owners by postcode or address. Bulk postcode searches return all registered titles for prospecting campaigns. One click adds the owner to your pipeline with a pre-selected category.
ROI Attribution Dashboard
See which journey types, categories, and agent personas drive the most conversions. Multi-touch attribution links email touchpoints to CRM outcomes — valuations booked, instructions won, tenancies agreed — using last-touch, first-touch, or linear models.
Audience Segmentation Engine
Build dynamic segments by combining filters — category, lead score, postcode, journey status, engagement recency, CRM tags. Segments update in real time. Use them to trigger bulk journey assignments or push audiences to Meta and Google Ads for retargeting.
Referral & Advocacy Campaigns
Automated sequences fire at lifecycle moments — tenancy renewal, sale completion, 12-month instruction anniversary — asking for Google reviews, testimonials, and referrals. Referral outcomes and repeat business conversions are tracked back to the source.
Send From Your Own Email Address
Deliver nurture emails via Google Workspace or Microsoft 365, so every email lands from your own domain and appears in your Sent folder. Full open and click tracking works regardless of which delivery path you use.
Live Chat & Web Capture Widget
An embeddable JavaScript widget for your agency website. Visitor chats are transcribed, intent is classified into one of the 12 categories, and the contact is created in NurtureHub immediately — with the Journey Architect firing before they leave the page.
Built for UK property agents — not adapted from something else
UK GDPR compliance, enterprise-grade security, and data practices that hold up to ICO scrutiny.
UK GDPR & PECR Compliant
One-click unsubscribe in every email, consent tracking per contact, suppression list management, DSAR export, and right-to-erasure endpoints — all audit-logged. A published sub-processor register lists every third party that touches contact data.
Compliance Guardian on Every Send
A dedicated AI agent runs before every email leaves the platform, verifying GDPR consent, checking suppression lists, and validating marketing preferences. If any check fails, the send is blocked and the agent is told exactly why.
Human Approval Before Every Send
No email reaches a contact without an agent reviewing and approving it first. The approval interface includes a spam score check and rendered inbox preview on mobile and desktop. You stay in control — the AI amplifies your judgment, not replaces it.
Encrypted Credentials & Audit Trails
CRM credentials are stored encrypted. Every sync event, consent decision, and compliance action is logged with a full audit trail. Webhook signature verification protects all inbound delivery and CRM events.
Compliance that your compliance officer will actually read
UK GDPR obligations handled at the platform level — so you don't have to bolt them on afterwards.