Does NurtureHub send emails automatically, or does a human have to approve them first?

A human always approves before anything goes out. When you assign a contact to one of the 12 lead categories, NurtureHub's AI generates a personalised 3-email sequence and places it in a review queue. You read each email in a rendered preview, edit inline if you want, and approve — either email by email or the whole sequence at once. Only after you click approve does the send queue pick it up. No email leaves your agency without a person signing off on it.

How does NurtureHub learn our agency's voice — do we have to write prompts ourselves?

No prompt-writing required. During setup, you submit your agency website URL and NurtureHub crawls your homepage, about page, services, team, and area pages, then extracts your tone, service descriptions, local market context, and team profiles automatically. You can supplement that with uploaded PDFs or Word documents — brochures, service guides, team bios. The AI builds a structured brand profile from all of it, you review and edit it in a section-by-section UI, and once you approve it, every email generated from that point forward inherits your voice. You can re-run the crawl any time your website changes.

Which CRMs does NurtureHub connect to, and how does the sync actually work?

NurtureHub has a native connector for agentOS with bidirectional real-time sync, plus connectors for Reapit, Alto, Street, and Loop via their respective APIs. Each integration polls for changes every 4 hours via a scheduled background job, and agentOS also supports real-time webhook push for instant updates. Contacts imported from any CRM retain their external ID so changes stay in step. You can also trigger an on-demand sync manually from the integrations page. The integrations dashboard shows sync health (green/amber/red), last sync timestamp, recent errors, and a retry option — and the agency owner gets an alert if a sync fails three times running.

What does the lead scoring actually measure, and how do we know when a contact is worth calling?

Every engagement event a contact has with your emails feeds a rolling 0–100 intent score: an open adds 5 points, a link click adds 15, clicking a booking link adds 30, and a reply adds 25. Scores are multiplied by a category weight — Active Sellers score 1.5x, Sellers 1.3x, Buy-to-Let Investors 1.2x — so the system prioritises the contact types most likely to convert for you. Scores decay over time for inactive contacts. When a contact crosses your configured hot threshold (default 85), your assigned agent gets an immediate in-app notification and an email alert with the contact's name, category, score breakdown, and a direct link to their profile. You set the thresholds yourself, and a score simulator lets you model how a hypothetical engagement sequence would score before you change any settings.

How does NurtureHub handle GDPR — we're contacting third-party individuals on behalf of our clients?

Before every email send, a Compliance Guardian agent checks GDPR consent status, validates marketing opt-ins for the specific channel, cross-references suppression lists, and confirms the contact hasn't unsubscribed. If any check fails, the send is blocked and you're told exactly why. Every send decision is written to a compliance audit log. Every email includes a one-click unsubscribe link; unsubscribes are stored in a suppression list and sequences pause automatically. Contacts can also request erasure, which anonymises their data and suppresses future contact. Consent records show when and how consent was obtained, and the full audit trail is visible on each contact's profile. For questions about Data Processing Agreements with the underlying services NurtureHub uses, details are available on request.

We have multiple branches — does each office get its own brand voice, or is it one shared profile?

Each branch runs as its own sub-organisation with its own brand profile, agent personas, contact database, and journey configuration. Emails from your Kensington office carry Kensington's voice; emails from Chelsea carry Chelsea's. Billing sits under a single Agency Pro subscription, and a parent-level admin account gives you cross-branch analytics and shared template management in one view. Branch admins manage their own office; the network admin sees everything. Cross-branch contact deduplication runs automatically so the same individual doesn't get contacted by two offices simultaneously.

NurtureHub

Built exclusively for UK property agents

Your next instruction is already in the inbox. You just haven't sent the email yet.

Assign a contact to one of 12 categories. NurtureHub writes a personalised three-email sequence in your agency's voice, presents it for review, then tracks every open and click — firing a hot-lead alert the moment intent spikes.

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See how it works

NurtureHub dashboard showing hot leads, email performance, and CRM sync status

agentOS

native connector

Reapit

open API sync

Alto

open API sync

Street

open API sync

Loop

open API sync

Google Workspace

email delivery

Microsoft 365

email delivery

UK GDPR & PECR

compliant by design

12 lead categories

pre-built

36 journey templates

seeded on setup

[ THE PROBLEM / PROPERTY AGENTS ]

Most leads go cold between valuation enquiry and instruction. Not because the agent forgot — because writing the follow-up took 20 minutes they didn't have.

A Seller enquiry on Tuesday. A Landlord asking about a switch on Thursday. A Buy-to-Let Investor you met at a property event. Each one deserves a different conversation, in a different tone, referencing different market data.

NurtureHub handles the writing. You approve or adjust in under two minutes. The email goes out in your voice, from your domain, tracked to the click.

12 predefined contact categories — Seller, Landlord, Buyer, Tenant, BTL Investor and more
Three-email sequences generated from your brand profile, not a generic template
Every send tracked for opens, clicks and replies — scoring intent in real time

From new contact to approved sequence in four steps

Any agent can be live within 30 minutes of signup.

STEP 01 — BRAND SETUP
Your agency's voice becomes the AI's brief
Paste your website URL or upload a brochure. The AI crawls your pages, extracts tone, service areas, and team profiles, then drafts your Brand Profile for review. Edit anything, approve with one click.
STEP 02 — CATEGORISE
Assign one of 12 categories. The AI takes it from there.
Select a contact and pick their category — Seller, Landlord, BTL Investor, Active Tenant, or any of the other eight. The Journey Architect agent fires immediately, selecting the right template and generating three personalised emails.
STEP 03 — REVIEW & APPROVE
Read it. Adjust the tone. Approve in one click.
All three emails land in the review drawer with rendered previews. Edit inline, regenerate with a one-line instruction ('make email 2 shorter'), run a spam-score check, then approve the sequence. The send queue handles the rest.
STEP 04 — TRACK & ACT
Real-time intent scoring fires hot-lead alerts
Every open, click, and reply updates the contact's intent score. When it crosses the hot threshold, you get an in-app and email alert with the score breakdown and a direct link to the contact profile.

0.4s→ Crawling primettings.co.uk/about

1.1sExtracted: tone=warm-professional, area=SW London, specialisms=lettings+sales

1.8sBrand Profile draft ready for review

0.2s→ contact.assigned category=Seller orgId=prime-lettings

0.6sJourney template: seller-prospect matched

1.4s3-email sequence generated — awaiting agent approval

0.3s→ agent.regenerate emailPos=2 instruction='make it shorter'

0.9sEmail 2 rewritten: 187 words → 94 words

1.5sSequence approved → scheduled (Email 1 now, 2 in 3d, 3 in 7d)

0.2semail.link_clicked contactId=c-1882 score=+15

0.7sbooking_link_clicked score=+30 → total=91

1.2sHOT LEAD alert fired → Sarah (Prime Lettings Clapham)

The full capability set — built for how lettings and estate agents actually work

AI sequence generation

The Content Writer agent produces all three emails from your Brand Profile, contact data and the category-specific journey template. No prompt engineering. No blank pages.

Real-time intent scoring

Opens score +5, clicks +15, booking link clicks +30, replies +25. Category multipliers and configurable decay keep the score honest. Hot threshold fires an alert immediately.

Brand voice that actually sounds like your agency

Paste your website URL. NurtureHub crawls your key pages, extracts your tone of voice, local market context, team profiles, and property specialisms. The result is a Brand Profile you review and approve — every AI email generated after that point inherits it automatically.

Upload brochures or service guides to supplement the crawl. Add individual agent personas so each negotiator's emails carry their name, sign-off style, and branch identity.

Tone selector: professional, friendly, authoritative, or warm
Per-negotiator personas with name, role, bio and photo
Local market context — key postcodes and average yields

Analytics dashboard showing open rate trends, per-sequence performance and category breakdown

JOURNEY-ARCHITECTSeller prospect sequence generated for c-2241 — 3 emails ready for reviewjust now

INTENT-SCORERContact c-1882 crossed hot threshold — score 91 (booking_link_clicked +30)12s ago

CRM-SYNCagentOS inbound sync complete — 14 contacts updated, 3 new4m ago

COMPLIANCE-GUARDIANPre-send consent check passed for sequence seq-9941 — send authorised8m ago

DB-REACTIVATORDormant scan complete — 7 contacts assigned re-engagement journeys1h ago

HOT-LEAD-ALERTAlert dispatched to Sarah at Prime Lettings Clapham (BTL Investor, score 88)2h ago

CONTENT-WRITEREmail 2 regenerated with instruction 'add urgency' — 94 words, spam score clear3h ago