NurtureHubJoin the waitlist
What NurtureHub actually does — capability by capability
Ninety shipped features. Every one listed here maps to a real page in the product. We've grouped them by what they help you do — from first contact to closed instruction.
Point NurtureHub at your website. It reads your homepage, about page, services, team profiles, and area coverage pages — then drafts your complete brand intelligence profile automatically. Upload brochures and service guides to fill in any gaps.
Website crawl agent Extracts tone, agency overview, local market context, and team bios from live pages
Document upload PDF and Word files parsed and merged into the brand profile automatically
Agent personas Individual negotiator profiles — name, role, sign-off style, bio — for hyper-personalised emails
One-click regeneration Refresh the profile any time your website or team changes
No workflows to build, no templates to fill. The moment you categorise a contact, the Content Writer agent fires — producing a complete three-email sequence in your brand voice, ready for your review.
Seller, Landlord, Buyer, Tenant, Buy-to-Let Investor, Active Tenant — and eight more. The category tells the AI what this contact needs to hear.
Email 1 acknowledges and delivers value. Email 2 builds the relationship. Email 3 activates with a personalised call-to-action. Subject lines, preview text, HTML and plain text — all done.
The review UI renders each email as the recipient will see it. Edit inline, request a regeneration with a single instruction, or approve the whole sequence in one click.
Email 1 sends immediately. Email 2 follows after three days. Email 3 after seven. Every open, click, and reply updates the contact's intent score live — and fires a hot lead alert the moment they cross your threshold.
The onboarding wizard takes any agent from zero to live — brand profile set, first contacts imported, first AI-generated sequence approved — in under 30 minutes. Join the waitlist to be first in.
Questions? Email us at sf-core-org-support-nurturehub@saas-factory.ai
Every engagement event updates a contact's intent score in real time. Opens, clicks, booking link taps, and replies each carry a configurable weight. Category multipliers mean an Active Seller's click is worth more than a cold Applicant's open.
Every contact in one place. Filter by category, intent score, journey status, or postcode. Bulk categorise, bulk approve, bulk export. The contact detail page shows every email, every click, every CRM activity — and the full nurture history in chronological order.
agentOS connects natively. Reapit, Alto, Street, and Loop connect via the open API framework. Contacts pull in on demand or every four hours automatically. Engagement scores and nurture outcomes write back to CRM contact records.
agentOS native connector Real-time bidirectional sync with webhook support for instant contact events
Open API framework Reapit, Alto, Street, Loop — each with its own adapter, polling schedule, and conflict resolution
Sync health dashboard Green/amber/red status per integration, last sync timestamp, recent error log, and manual 'Sync Now'
The analytics suite shows performance across every dimension: email open/click trends over 7, 30, or 90 days; per-sequence and per-category breakdowns; top-performing subject lines; and a contact engagement heatmap by day and time.
The AI Content Studio is your creative worktop for one-off communications: seasonal market updates, area newsletters, bespoke landlord outreach. Every piece inherits your agency's brand profile automatically — tone, signature, colours — so nothing goes out sounding off-brand.
Generate market update newsletters, seasonal campaigns, and custom outreach in seconds. Select an audience segment and the AI targets the copy accordingly.
The Compliance Guardian agent runs before every email dispatch. One-click unsubscribe, suppression lists, consent tracking, and ICO-compliant footer links are not add-ons — they are part of the send pipeline. Nothing goes out without passing the check.
For agencies on agentOS, Land Registry Owner Search lets you prospect by postcode, address, or title number. Bulk search returns all registered titles in a postcode area. Recently transferred properties are flagged as high-priority prospects. Add any owner to your pipeline with one click — the Journey Architect fires immediately.
Single address lookup Owner name and correspondence address from HM Land Registry
Bulk postcode search All registered titles within a defined postcode area, in one run
Ownership change alerts Recently transferred properties surfaced as high-priority prospects automatically
Connect your Google Workspace or Microsoft 365 account and every nurture email lands in the recipient's inbox from you — not a generic sending domain. Replies come back to you. Sent items appear in your Sent folder. The entire delivery pipeline is tracked server-side.
Multi-branch agencies and franchise networks run every office as its own sub-tenant — separate brand profile, agent personas, contact database, and journey configuration. The parent admin sees cross-branch analytics and manages shared templates from a single view.
Each branch has its own brand voice, contacts, sequences, and agent personas. Emails from Kensington sound different to emails from Chelsea — correctly.
Parent org admins see aggregated performance across all branches — sequences sent, hot leads generated, conversion rates — filterable by branch, date, and category.
Configurable thresholds Set your own warm (default 70) and hot (default 85) score boundaries in settings
Score decay Inactive contacts gradually cool — the score reflects current intent, not last month's
Instant hot lead alerts In-app notification and email the moment a contact crosses your hot threshold
Score simulator Preview how a hypothetical engagement sequence scores under your current weights
Seller, Landlord, Buyer, Tenant, BTL Investor, Active Tenant, Prospective Landlord, Prospective Seller, Vendor, Applicant, Property Investor, Commercial Landlord — pre-built with category-tuned AI prompts.
Filter by category, score range, journey status, last activity, and CRM source. Save as named views like 'Hot Sellers' or 'Uncontacted Landlords'. Filters persist in the URL for easy sharing.
Drag-and-drop CSV upload with intelligent column mapping, duplicate detection by email, and a validation preview showing errors before anything is created. Supports agentOS, Reapit, and Alto export formats.
Category assignments, emails sent and opened, clicks, notes, CRM sync events, and alerts — all in chronological order on the contact detail page.
Mark contacts as Converted (listed, let, sold, renewed, instructed), Not interested, On hold, or Lost to competitor. Dashboard shows conversion rate by category.
Build dynamic segments by combining filters — category, score, postcode, engagement recency, consent status. Segments update live and power the Content Studio and retargeting integrations.
Deduplication by email Contacts imported from any source merge cleanly; external IDs preserved for ongoing bidirectional sync
Representative sync success rate — illustrative only.
ROI attribution dashboard Multi-touch attribution links email touchpoints to CRM outcomes — valuations booked, instructions won, tenancies agreed
Per-category conversion funnel See exactly where contacts drop from cold to engaged to hot to converted, by category
Agent persona leaderboard Which team member's emails drive the most engagement and the most conversions
CSV export Every metric exportable — open rates, click rates, sequence performance, outcomes
Get two subject line variants per email automatically — see which performs in real tracked sends without any extra setup.
Schedule one-off sends for the optimal window and track open rates, click rates, and unsubscribes alongside sequence performance.
Verifies GDPR consent status, checks suppression lists, validates marketing opt-ins, and confirms no unsubscribe exists — on every single email, not just the first.
Data Subject Access Request export endpoint and a right-to-erasure endpoint that anonymises contact data and suppresses future sends — audit-logged throughout.
One-click unsubscribe in every email, stored in the suppression list. Bounces and complaints auto-suppress the contact. Syncs suppression state from connected CRMs.
Three-stage import pipeline GDPR compliance review → category assignment → journey trigger — every prospecting import handled cleanly
Dormant contacts (no activity for 90+ days by default) are identified automatically on a daily scan and assigned to a re-engagement journey for their category — presented for your approval before anything sends.
At tenancy renewal, sale completion, and 12-month instruction anniversary, dedicated three-email referral sequences go out automatically — asking for Google reviews, testimonials, and new introductions.
Embed a lightweight widget on your agency website. Visitor conversations are transcribed, AI-classified into a contact category, and fed directly into the nurture pipeline — before they leave your site.
Google Workspace adapter OAuth 2.0 — emails sent from Gmail, appear in Sent, tracked for opens and clicks
Microsoft 365 adapter Microsoft Graph API — Outlook continuity for M365 tenants and personal accounts
Spam score check Before you approve any sequence, a SpamAssassin-style heuristic analysis flags issues — ALL CAPS, too many exclamation marks, trigger words
Configurable send schedule Default send windows (09:00–17:00 Mon–Fri, Europe/London), bank holiday skipping, per-sequence overrides at approval time
Branch admin or network admin roles. Branch staff see only their own contacts. Network admins see everything. Billing is unified at the parent level.
Include SMS alongside email sequences — AI-generated short-form messages inside 160 characters, with STOP keyword processing, delivery receipts, and opt-in/opt-out management.
