A human always approves before anything goes out. When you assign a contact to one of the 12 lead categories, NurtureHub's AI generates a personalised 3-email sequence and places it in a review queue. You read each email in a rendered preview, edit inline if you want, and approve — either email by email or the whole sequence at once. Only after you click approve does the send queue pick it up. No email leaves your agency without a person signing off on it.

No prompt-writing required. During setup, you submit your agency website URL and NurtureHub crawls your homepage, about page, services, team, and area pages, then extracts your tone, service descriptions, local market context, and team profiles automatically. You can supplement that with uploaded PDFs or Word documents — brochures, service guides, team bios. The AI builds a structured brand profile from all of it, you review and edit it in a section-by-section UI, and once you approve it, every email generated from that point forward inherits your voice. You can re-run the crawl any time your website changes.

NurtureHub has a native connector for agentOS with bidirectional real-time sync, plus connectors for Reapit, Alto, Street, and Loop via their respective APIs. Each integration polls for changes every 4 hours via a scheduled background job, and agentOS also supports real-time webhook push for instant updates. Contacts imported from any CRM retain their external ID so changes stay in step. You can also trigger an on-demand sync manually from the integrations page. The integrations dashboard shows sync health (green/amber/red), last sync timestamp, recent errors, and a retry option — and the agency owner gets an alert if a sync fails three times running.

Every engagement event a contact has with your emails feeds a rolling 0–100 intent score: an open adds 5 points, a link click adds 15, clicking a booking link adds 30, and a reply adds 25. Scores are multiplied by a category weight — Active Sellers score 1.5x, Sellers 1.3x, Buy-to-Let Investors 1.2x — so the system prioritises the contact types most likely to convert for you. Scores decay over time for inactive contacts. When a contact crosses your configured hot threshold (default 85), your assigned agent gets an immediate in-app notification and an email alert with the contact's name, category, score breakdown, and a direct link to their profile. You set the thresholds yourself, and a score simulator lets you model how a hypothetical engagement sequence would score before you change any settings.

Before every email send, a Compliance Guardian agent checks GDPR consent status, validates marketing opt-ins for the specific channel, cross-references suppression lists, and confirms the contact hasn't unsubscribed. If any check fails, the send is blocked and you're told exactly why. Every send decision is written to a compliance audit log. Every email includes a one-click unsubscribe link; unsubscribes are stored in a suppression list and sequences pause automatically. Contacts can also request erasure, which anonymises their data and suppresses future contact. Consent records show when and how consent was obtained, and the full audit trail is visible on each contact's profile. For questions about Data Processing Agreements with the underlying services NurtureHub uses, details are available on request.

Each branch runs as its own sub-organisation with its own brand profile, agent personas, contact database, and journey configuration. Emails from your Kensington office carry Kensington's voice; emails from Chelsea carry Chelsea's. Billing sits under a single Agency Pro subscription, and a parent-level admin account gives you cross-branch analytics and shared template management in one view. Branch admins manage their own office; the network admin sees everything. Cross-branch contact deduplication runs automatically so the same individual doesn't get contacted by two offices simultaneously.